The company
The company
The company
Wallant
Wallant is a mobile app that encourages financial well-being through automatic savings. The project focuses on transforming saving into a habit by helping users set goals, automate their contributions, and visualize progress over time.
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Early user signups
Growing community interested in smarter, simpler saving habits.
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Early user signups
Growing community interested in smarter, simpler saving habits.
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Early user signups
Growing community interested in smarter, simpler saving habits.
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Mobile-first usage
Most users access Wallant via mobile, validating the UX-first design approach.
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Mobile-first usage
Most users access Wallant via mobile, validating the UX-first design approach.
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Mobile-first usage
Most users access Wallant via mobile, validating the UX-first design approach.
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Savings goals created on average per user
Users actively engage with personal objectives and explore automated rules.
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Savings goals created on average per user
Users actively engage with personal objectives and explore automated rules.
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Savings goals created on average per user
Users actively engage with personal objectives and explore automated rules.
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Countires with early adoption
Initial traction across Europe and Latin America, showing global potential.
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Countires with early adoption
Initial traction across Europe and Latin America, showing global potential.
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Countires with early adoption
Initial traction across Europe and Latin America, showing global potential.
Personalized savings goals
We allowed users to create and prioritize goals that feel meaningful to them.
Each goal is visual, flexible, and easy to follow.
Progress becomes tangible, which builds motivation over time.
Visual goal cards with custom images
Progress bars that update automatically
Drag-and-drop prioritization
Contributions linked to user-defined rules
We simplified the reading and comparison between flights
We reorganized key information (schedule, duration, and price) into clear visual cards. Each option is perceived as a complete, comparable unit, reducing scan time and the need to scroll.
Origin, destination, and flight type
Visible carrier – Iberia / Vueling / connection
Price highlighted on the right, easy to select
Separated card layout improves legibility
Automated rules
Instead of asking users to act, Wallant acts for them.
Rules are triggered by real-life behaviors like rounding up a payment or completing a habit.
This removes friction and builds consistency.
Savings linked to daily habits or spending
Multiple rules running in parallel
Fully customizable and editable anytime
Clear rule tracking and feedback
Additional flight details
We added a side panel that displays additional flight details (such as terminal and total duration) without forcing the user to leave the screen or load new views.
Total flight duration visible at the start
Easy-to-follow vertical organization
Complete segment information (schedule, terminal, duration)
Clearly indicated connection time
Destination image adds visual context
Control of Movements
Wallant allows users to easily track and manage their account activity while automating savings transfers between payroll and savings accounts.
Both payroll and savings balances are displayed clearly on the Movements screen.
Automated savings contributions are highlighted, showing how much Wallant has helped save over time.
A list of recent transactions (subscriptions, transfers, and round-ups) offers a transparent view of money flow.
Wallant acts as an intermediary between accounts, ensuring transfers are seamless and automatic.
We simplified the reading and comparison between flights
We reorganized key information (schedule, duration, and price) into clear visual cards. Each option is perceived as a complete, comparable unit, reducing scan time and the need to scroll.
Origin, destination, and flight type
Visible carrier – Iberia / Vueling / connection
Price highlighted on the right, easy to select
Separated card layout improves legibility
Solution
We designed Wallant around small, consistent actions that are easy to automate, emotionally rewarding, and aligned with personal goals.
Building a saving habit that feels natural, not forced
Solution
We designed Wallant around small, consistent actions that are easy to automate, emotionally rewarding, and aligned with personal goals.
Building a saving habit that feels natural, not forced
Context
Context
Context
What was the challenge?
While most people want to save, they rarely build consistent habits around it.
Interviews revealed that users feel anxious about money, lack clear financial goals, and avoid traditional budgeting tools because they feel overwhelming or restrictive.
Saving often feels like something they “should do” — but don’t — because the process isn’t motivating or intuitive.
Objective
Design a mobile experience that encourages consistent saving through small, automated actions that feel effortless, flexible, and rewarding.
Solution
Solution
We designed Wallant around small, consistent actions that are easy to automate, emotionally rewarding, and aligned with personal goals.
Building a saving habit that feels natural, not forced
Personalized savings goals
We allowed users to create and prioritize goals that feel meaningful to them.
Each goal is visual, flexible, and easy to follow.
Progress becomes tangible, which builds motivation over time.
Visual goal cards with custom images
Progress bars that update automatically
Drag-and-drop prioritization
Contributions linked to user-defined rules
Personalized savings goals
We allowed users to create and prioritize goals that feel meaningful to them.
Each goal is visual, flexible, and easy to follow.
Progress becomes tangible, which builds motivation over time.
Visual goal cards with custom images
Progress bars that update automatically
Drag-and-drop prioritization
Contributions linked to user-defined rules
Automated saving rules
Instead of asking users to act, Wallant acts for them.
Rules are triggered by real-life behaviors like rounding up a payment or completing a habit.
This removes friction and builds consistency.
Savings linked to daily habits or spending
Multiple rules running in parallel
Fully customizable and editable anytime
Clear rule tracking and feedback
Automated saving rules
Instead of asking users to act, Wallant acts for them.
Rules are triggered by real-life behaviors like rounding up a payment or completing a habit.
This removes friction and builds consistency.
Savings linked to daily habits or spending
Multiple rules running in parallel
Fully customizable and editable anytime
Clear rule tracking and feedback
Control of Movements
Wallant allows users to easily track and manage their account activity while automating savings transfers between payroll and savings accounts.
Both payroll and savings balances are displayed clearly on the Movements screen.
Automated savings contributions are highlighted, showing how much Wallant has helped save over time.
A list of recent transactions (subscriptions, transfers, and round-ups) offers a transparent view of money flow.
Wallant acts as an intermediary between accounts, ensuring transfers are seamless and automatic.
Control of Movements
Wallant allows users to easily track and manage their account activity while automating savings transfers between payroll and savings accounts.
Both payroll and savings balances are displayed clearly on the Movements screen.
Automated savings contributions are highlighted, showing how much Wallant has helped save over time.
A list of recent transactions (subscriptions, transfers, and round-ups) offers a transparent view of money flow.
Wallant acts as an intermediary between accounts, ensuring transfers are seamless and automatic.
Results
Results
Results
How it worked?
Wallant’s early testing phase showed strong engagement, user satisfaction, and clear behavioral impact — even before launching a full MVP.
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Increase in financial understanding
Users better understand their finances thanks to clear visualizations and personalized savings goals.
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Increase in financial understanding
Users better understand their finances thanks to clear visualizations and personalized savings goals.
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Increase in financial understanding
Users better understand their finances thanks to clear visualizations and personalized savings goals.
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Time to find a specific transaction
A simplified interface and structure help users quickly locate any financial movement.
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Time to find a specific transaction
A simplified interface and structure help users quickly locate any financial movement.
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Time to find a specific transaction
A simplified interface and structure help users quickly locate any financial movement.
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Satisfaction with goal creation
Users highly value the ability to create and manage savings goals tailored to their personal needs.
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Satisfaction with goal creation
Users highly value the ability to create and manage savings goals tailored to their personal needs.
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Satisfaction with goal creation
Users highly value the ability to create and manage savings goals tailored to their personal needs.
Contact
Contact
Contact
Get in touch
Interested in collaborating or sharing your vision? Reach out using the contact info below.
annapenya.design@gmail.com
Telephone
+34 622 90 77 06
