Available to work
Hi, I'm Anna! Product designer helping craft thoughtful, user-friendly experiences.
Over 6 years collaborating with brands like Vueling and Grupo Planeta to design products people love.
About me
About me
About me
So, Who I am?
I’m a Senior Product Designer focused on Design Systems. I love keeping things clear, consistent, and always human-centered. If you’re into creating great things and having fun along the way, I’m in!
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Years experience
Shapping ideas into impact
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Years experience
Shapping ideas into impact
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Years experience
Shapping ideas into impact
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Projects completed
Over 44 successful projects delivered with quality and care
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Projects completed
Over 44 successful projects delivered with quality and care
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Projects completed
Over 44 successful projects delivered with quality and care
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Industries I've worked in
Designing for travel, media, and education to deliver real value
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Industries I've worked in
Designing for travel, media, and education to deliver real value
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Industries I've worked in
Designing for travel, media, and education to deliver real value
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Users reached
Designs used by millions worldwhide
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0M
Users reached
Designs used by millions worldwhide
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Users reached
Designs used by millions worldwhide
Ways I can help you
Ways I can help you
Ways I can help you
What I do
Find out which onethe range of solutions fit the needs of your project
Product Strategy
Defining a clear vision is key to product success. I help align your business goals with user needs to create a roadmap that works. Through research and analysis, we identify opportunities and challenges early on. This ensures your product moves in the right direction from day one. Together, we build a strategy that drives growth and impact.
UX Research
Understanding your users is essential for effective design. I conduct qualitative and quantitative research to uncover user behaviors, pain points, and motivations. This insight informs every design decision, ensuring the product truly meets user needs. By validating assumptions early, we reduce risks and increase satisfaction. User-centered research is the foundation for creating meaningful experiences.
Information Architecture
A well-structured product guides users effortlessly. I organize content and features logically to ensure intuitive navigation. Clear hierarchies and pathways help users find what they need quickly. This reduces frustration and improves engagement. Good information architecture lays the groundwork for great UX.
UI Design
Visual design shapes how users perceive your product. I create clean, consistent, and accessible interfaces that reflect your brand identity. Each element is crafted to enhance usability and delight users. Attention to detail ensures a polished and professional look. UI design turns functionality into a pleasurable experience.
Prototyping & Testing
Prototyping allows us to explore ideas and gather feedback early. I build interactive models that simulate the final product experience. Testing with real users helps identify issues before development. This iterative process saves time and costs by avoiding mistakes. Prototyping ensures your product works well and delights users from the start.
Design Systems
Consistency is key to scalable design. I develop design systems that unify components, styles, and guidelines. This streamlines collaboration across teams and speeds up development. A solid design system maintains brand integrity and user experience as your product grows. It’s the backbone for efficient and cohesive design.
Product Strategy
Defining a clear vision is key to product success. I help align your business goals with user needs to create a roadmap that works. Through research and analysis, we identify opportunities and challenges early on. This ensures your product moves in the right direction from day one. Together, we build a strategy that drives growth and impact.
UX Research
Understanding your users is essential for effective design. I conduct qualitative and quantitative research to uncover user behaviors, pain points, and motivations. This insight informs every design decision, ensuring the product truly meets user needs. By validating assumptions early, we reduce risks and increase satisfaction. User-centered research is the foundation for creating meaningful experiences.
Information Architecture
A well-structured product guides users effortlessly. I organize content and features logically to ensure intuitive navigation. Clear hierarchies and pathways help users find what they need quickly. This reduces frustration and improves engagement. Good information architecture lays the groundwork for great UX.
UI Design
Visual design shapes how users perceive your product. I create clean, consistent, and accessible interfaces that reflect your brand identity. Each element is crafted to enhance usability and delight users. Attention to detail ensures a polished and professional look. UI design turns functionality into a pleasurable experience.
Prototyping & Testing
Prototyping allows us to explore ideas and gather feedback early. I build interactive models that simulate the final product experience. Testing with real users helps identify issues before development. This iterative process saves time and costs by avoiding mistakes. Prototyping ensures your product works well and delights users from the start.
Design Systems
Consistency is key to scalable design. I develop design systems that unify components, styles, and guidelines. This streamlines collaboration across teams and speeds up development. A solid design system maintains brand integrity and user experience as your product grows. It’s the backbone for efficient and cohesive design.
Product Strategy
Defining a clear vision is key to product success. I help align your business goals with user needs to create a roadmap that works. Through research and analysis, we identify opportunities and challenges early on. This ensures your product moves in the right direction from day one. Together, we build a strategy that drives growth and impact.
UX Research
Understanding your users is essential for effective design. I conduct qualitative and quantitative research to uncover user behaviors, pain points, and motivations. This insight informs every design decision, ensuring the product truly meets user needs. By validating assumptions early, we reduce risks and increase satisfaction. User-centered research is the foundation for creating meaningful experiences.
Information Architecture
A well-structured product guides users effortlessly. I organize content and features logically to ensure intuitive navigation. Clear hierarchies and pathways help users find what they need quickly. This reduces frustration and improves engagement. Good information architecture lays the groundwork for great UX.
UI Design
Visual design shapes how users perceive your product. I create clean, consistent, and accessible interfaces that reflect your brand identity. Each element is crafted to enhance usability and delight users. Attention to detail ensures a polished and professional look. UI design turns functionality into a pleasurable experience.
Prototyping & Testing
Prototyping allows us to explore ideas and gather feedback early. I build interactive models that simulate the final product experience. Testing with real users helps identify issues before development. This iterative process saves time and costs by avoiding mistakes. Prototyping ensures your product works well and delights users from the start.
Design Systems
Consistency is key to scalable design. I develop design systems that unify components, styles, and guidelines. This streamlines collaboration across teams and speeds up development. A solid design system maintains brand integrity and user experience as your product grows. It’s the backbone for efficient and cohesive design.
My work
My work
My work
Get inspired by my work
See how we’ve transformed homes with our expert craftsmanship and attention to detail.
Vueling
Flight Availability Redesign
Redesign of the flight availability step in Vueling’s app to improve fare clarity, simplify comparison between options, and reduce friction in a key part of the conversion funnel.
UX Desktop
Travel Industry
–32%
average time to select a flight
+18%
conversion to the next step (fare selection)
+24%
perceived clarity in user testing
Vueling
Flight Availability Redesign
Redesign of the flight availability step in Vueling’s app to improve fare clarity, simplify comparison between options, and reduce friction in a key part of the conversion funnel.
UX Desktop
Travel Industry
–32%
average time to select a flight
+18%
conversion to the next step (fare selection)
+24%
perceived clarity in user testing
Vueling
Flight Availability Redesign
Redesign of the flight availability step in Vueling’s app to improve fare clarity, simplify comparison between options, and reduce friction in a key part of the conversion funnel.
UX Desktop
Travel Industry
–32%
average time to select a flight
+18%
conversion to the next step (fare selection)
+24%
perceived clarity in user testing
Planeta de Libros
Book Discovery Experience
Mobile-first redesign proposal for Planeta de Libros to improve book discovery. Focused on visual hierarchy, navigation architecture, and product pages optimized for conversion.
Mobile Web
Editorial UX
+27%
increase in book exploration per user
–19%
bounce rate from mobile homepage
+22%
share of users interacted with CTA buttons
Planeta de Libros
Book Discovery Experience
Mobile-first redesign proposal for Planeta de Libros to improve book discovery. Focused on visual hierarchy, navigation architecture, and product pages optimized for conversion.
Mobile Web
Editorial UX
+27%
increase in book exploration per user
–19%
bounce rate from mobile homepage
+22%
share of users interacted with CTA buttons
Planeta de Libros
Book Discovery Experience
Mobile-first redesign proposal for Planeta de Libros to improve book discovery. Focused on visual hierarchy, navigation architecture, and product pages optimized for conversion.
Mobile Web
Editorial UX
+27%
increase in book exploration per user
–19%
bounce rate from mobile homepage
+22%
share of users interacted with CTA buttons
Wallant
Native Finance App
Design of a native personal finance app focused on clear expense visualization and helping users make better financial decisions. Emphasis on microinteractions, data graphics, and transparency.
Native App
Fintech
+40%
increase in financial understanding
–45%
time to find a specific transaction
+90%
satisfaction with goal creation
Wallant
Native Finance App
Design of a native personal finance app focused on clear expense visualization and helping users make better financial decisions. Emphasis on microinteractions, data graphics, and transparency.
Native App
Fintech
+40%
increase in financial understanding
–45%
time to find a specific transaction
+90%
satisfaction with goal creation
Wallant
Native Finance App
Design of a native personal finance app focused on clear expense visualization and helping users make better financial decisions. Emphasis on microinteractions, data graphics, and transparency.
Native App
Fintech
+40%
increase in financial understanding
–45%
time to find a specific transaction
+90%
satisfaction with goal creation
FAQs
FAQs
FAQs
Find out more about me
Find out more about me
Find out more about me
Feel free to send your enquiry below—I’ll be happy to help.
Feel free to send your enquiry below—I’ll be happy to help.
Feel free to send your enquiry below—I’ll be happy to help.
Where are you based?
I’m based near Barcelona, in a small town close to Montserrat—close enough to enjoy the city, but far from the chaos.
Current project?
Streamlining workflows to deliver cleaner, smarter design solutions.
Tools you can’t quit?
Figma (for clarity), Notion (for sanity), and Google (for everything else).
Coffee order?
Flat white. Balanced, dependable, and always a good idea.
Superpower you’d want?
Teleportation—making deadlines (and vacations) much easier.
Spirit animal?
A fox: clever, adaptable, and always finding creative solutions.
One thing people don’t know about you?
I keep a playlist for every mood—it’s my secret productivity tool.
Where are you based?
I’m based near Barcelona, in a small town close to Montserrat—close enough to enjoy the city, but far from the chaos.
Current project?
Streamlining workflows to deliver cleaner, smarter design solutions.
Tools you can’t quit?
Figma (for clarity), Notion (for sanity), and Google (for everything else).
Coffee order?
Flat white. Balanced, dependable, and always a good idea.
Superpower you’d want?
Teleportation—making deadlines (and vacations) much easier.
Spirit animal?
A fox: clever, adaptable, and always finding creative solutions.
One thing people don’t know about you?
I keep a playlist for every mood—it’s my secret productivity tool.
Where are you based?
I’m based near Barcelona, in a small town close to Montserrat—close enough to enjoy the city, but far from the chaos.
Current project?
Streamlining workflows to deliver cleaner, smarter design solutions.
Tools you can’t quit?
Figma (for clarity), Notion (for sanity), and Google (for everything else).
Coffee order?
Flat white. Balanced, dependable, and always a good idea.
Superpower you’d want?
Teleportation—making deadlines (and vacations) much easier.
Spirit animal?
A fox: clever, adaptable, and always finding creative solutions.
One thing people don’t know about you?
I keep a playlist for every mood—it’s my secret productivity tool.
Contact
Contact
Contact
Get in touch
Interested in collaborating or sharing your vision? Reach out using the contact info below.
annapenya.design@gmail.com
Telephone
+34 622 90 77 06
